What is a Facebook Pixel?
Facebook Pixel is an analytics tool that enables us to evaluate the performance of Facebook advertising.
It is an important tool for businesses that use Facebook advertising to drive traffic to their website.
A Facebook pixel is a small piece of code that you can add to your website or mobile app. Once it is added, we can use the Facebook Ads Manager to create and track the ads.
The Facebook Pixel is important for tracking conversions, optimising ads, and building audiences for retargeting.
By understanding how people interact with their website after seeing a Facebook ad, businesses can measure the effectiveness of their advertising campaign and make necessary adjustments to improve results.
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