In today’s job market, LinkedIn has become an increasingly important tool for job seekers. LinkedIn provides a vast network of professionals to connect with and a way to showcase your skills and experience to potential employers. Optimising Your LinkedIn Profile To begin, make sure your profile is complete and up-to-date. …

Local SEO is all about optimising your online presence to attract more local customers. It involves optimising your website, social media profiles, and online directories for your city or region, which means making sure your website is mobile-friendly and easy to find in local search results. Local SEO is a great way to get your business in front of potential customers who are already looking for what you have to offer. It can help you attract new customers and grow your business.

How to write a UAC ad copy? Let us first understand what a UAC is. UAC, or Universal Ad Campaign, is a type of advertisement that helps advertisers generate more app installs and get more in-app actions. UACs are typically short, attention-grabbing, and persuasive, and can be very effective in…

Here are six steps to link Google Ads with Google Analytics: Step 1- Log in to the Google Ads account. Step 2- Navigate to Tools and Settings. Step 3: Navigate to Setup. Under “Set up,” navigate to “Linked Accounts.” Step 4- Click on Google Analytics (UA). Step 5- Click on the link. Step 6- Import site metrics Step 7- Read and enable the options. Then you are done. I hope this was helpful. For more tips and content, follow me on LinkedIn

If you are new to Google Ads and you want to set up a Google Ads dashboard to learn about it without having a website, Here are five steps to setting up your Google Ads account. Step 1- Go to Google Ads, click on the link, and get started. Step 2- Switch to expert mode Step 3- Click on “Create an account without a campaign.” Step 4- Confirm your business information, i.e., billing country, time zone, and currency.

Facebook Pixel is an analytics tool that enables us to evaluate the performance of Facebook advertising. It is an important tool for businesses that use Facebook advertising to drive traffic to their website. A Facebook pixel is a small piece of code that you can add to your website or mobile app. Once it is added, we can use the Facebook Ads Manager to create and track the ads. The Facebook Pixel is important for tracking conversions, optimising ads, and building audiences for retargeting.

What is schema? Schema is labelling your content on the website. Schema can also be used to improve the way your website appears in search results by adding information such as your company logo, reviews, and contact details. By adding structured data to a website, a website can improve its…

Here are five steps to download statements and invoices from Google Ads. Step 1- Log in to your Google Ads account Step 2- Navigate to Tools and Settings Step 3- Under the Billing section, navigate to Documents Step 4- To download the invoice, under "tax and statutory documents," select the issue date for which you want to download and click download. Step 5: To download the statement, click on "statements," select the issue date for which you want it, and click "download."

A canonical tag is an element that helps webmasters prevent duplicate content issues on their websites. The canonical tag helps in determining if there is any duplicate content on the website and tells search engines which version of a page is the original. The canonical tag is placed in the head HTML section of the web page. It is important to place it on all the pages of a website because the search engine can punish websites for having duplicate content.